About 33 % of consumers are not connecting with brands on social networks, according to a new report by interactive marketing firm Razorfish. Razorfish surveyed 1,000 consumers who reported both social media and ecommerce activity with the goal to find out how social media influences their purchasing decisions. 80 % were members of at least one social network and 40 % were active in two. -Social media has quickly become one of the most talked-about topics in marketing. We didn’t want this report to just be more of the same, so instead we took a different, more scientific approach to evaluating this phenomena and measuring its effects,- said Shiv Singh, VP and Global Social Media Lead at Razorfish. -Today, a brand’s actions speak louder than its words and pushing out messages is no longer enough to excite and engage consumers.- The question is now: How about you the small businesses and your social media activities? More than brand companies, small and medium business should step into social media marketing to expand your message and spread the word to the potential client, to make him informed, to make him interested and to make him a paid customer. To bother your targeted audience with outbound advertising messages is not enough in today’s times. The user out there has established some kind of personal advertising filter. Moreover he wants to find valuable information when he decides that he needs them, not when you decide to send him message through email marketing, radio or TV commercials, or call him by phone and disturb his daily doing. You need to build your credibility to address your marketing message. You need to be personal and authentic and to avoid sounding like an advertisement. Behelpfuland bevaluableofferrelevant content. This is the way how you as a small business cangain customer loyalty. – BE THE FLAME NOT THE MOTH! – Read more great posts like this one, visit -Blog Ad Monkey-. Stay tuned and subscribe to my blog viaRSSto get more great posts like this one. Your comments and ideas are welcome!

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